Facebook is a popular social media platform that many brands and content creators use. (followers on facebook) Although sharing content and engaging with a network audience seems effortless, it becomes increasingly difficult to find new, creative posts as your brand grows.
We have compiled over 62 ideas for Facebook posts to increase engagement, connect better with your audience and grow your brand’s community. There is something for everyone, from polls to pop culture to promotions to puppies.
Table of Contents
- How to make engaging posts on Facebook
- Ideas for audience engagement posts
- Ideas for practical and informative posts
- Actual events and timely posts
- Ideas for promotional and company posts
Tips and trends on how to make engaging posts for Facebook
Depositphotos is a leading stock photography marketplace with a 12-year-old history. They know the secrets to create engaging Facebook posts. Engaging posts on Facebook These are our top tips to help you create engaging posts for Facebook.
- You can share the same content across all platforms, which is quick and easy. The best Facebook posts are designed to appeal to the minds and insights of your Facebook audience. This may differ from Instagram, TikTok, and other platforms. This will increase your engagement.
- Add value: A Facebook page should not be a listing of products and services. Your Facebook page should be able to inspire, educate, entertain and help your target audience. This approach will allow you to achieve multiple goals such as increasing brand awareness, growing your community, and building customer loyalty.
- Diversify Facebook posting formats: This is an excellent social media marketing tip to change the topics and ways you post them. You can make various posts by taking advantage of Facebook’s flexibility.
- Videos
- According to the most recent video stats, video is still the most effective tool for digital marketing.
- Captions for images
- Gifs and animated clips
- Questionnaires and polls
- Cards
- Memes
- DIY
- Review
- Interviews or Q&A
- Infographics
- Prioritize visuals. Statistics show that more than 60% of the world’s population is visual learners. Our brain processes images at a rate of 60,000 times faster than text. Your visual brand identity is what makes your posts most interesting on Facebook. They should be attractive and well-designed. Start small by selecting relevant photos and videos from stock photography platforms for your posts or cover photos.
Facebook Engagement Posts
All of your posts on Facebook should be engaging. However, engagement posts are the ones that are created explicitly for engagement. These can include games, polls, questions, and many more. Let’s look at some examples and ideas.
Polls on Facebook
Facebook polls can be used to engage with your Facebook friends, make decisions, and even share your expertise in fashion, tech, or other fields. If you are having trouble choosing the right color for your packaging or what topic you want to discuss on your blog, you could create a poll to ask your readers to vote. This will help you learn about your audience and show that you care about them.
Let the battle begin! Mountain lovers vs. beach lovers Which side do you choose?
Find out more Facebook poll ideas.
Which product is it?
Would you prefer…
What would you like to see more of?
Which one is your favorite?
What topic would you like to see in the next blog post?
To gather insight and drive engagement, you can also use Instagram polls.
Guessing games
You can also play guessing games on Facebook with your audience. This can promote a new launch or warm up your audience in advance. You can also use this format to interact with your audience and keep your brand visible.
Lenovo has posted the following example and challenged its followers to locate all seven mini-laptops in the picture.
Interactive Facebook posts – Lenovo game post example
This picture shows seven mini laptops. Can you spot them all?
You can offer prizes, discounts, and offers to increase engagement.
Here are more ideas for guessing games:
Guess the meaning of this word/the word matching this definition
Guess which product you have vs. a more costly alternative
How many people are shown in this photo?
Find the price
Ask a question
You can post questions that are yes/no or open-ended, multiple-choice, or rhetorical. However, although polls are faster and more straightforward, manual and question polls enable your followers to share more information about themselves and spark discussion within the post’s comments.
Facebook Question Post Ideas
Let’s share our perspectives/opinion. How about you?
Ask “What’s your favorite?” and share your favorite.
What is the most valuable advice you have ever received on [relevant topic]?
What would you choose if you could only pick one [choice]?
Ask for recommendations.
Caption this photo
Positive emotions are more likely to inspire loyal customers and increase engagement. You can achieve this by asking your subscribers for funny, witty, or unexpected captions about your brand or team.
Good morning, campers! Saturday Challenge: BEST CAPTIONS, PLEASE!!
Caption this photo:
Funny photos from the office
Pets for employees
Photographs were taken at your location by customers
Photos of the problems that your product/service solves
Ideas for practical and informative Facebook posts
You don’t have to ask your audience to participate in every post on Facebook. It doesn’t make sense to overwhelm them, and it won’t look great to post a question without any answers. Practical and valuable posts can receive more comments and are often shared more.
Industry trends
Share blog posts, Youtube videos, and custom cards about industry trends to show that you are an industry expert. This content must be visually appealing to grab your audience’s attention and encourage them to continue reading.
Here are more industry trends on Facebook posts:
- You can create or curate thought leadership or news articles relevant to your industry.
- You can do a Facebook live with an influencer or share an interview write-up.
- You can share a weekly, monthly, or annual roundup of blog updates, posts, or other resources that are relevant to your audience.
Data posts
Similar to trending topics, insights from data and studies make excellent Facebook post content. You can make a powerful stat into a small visual and share it with a link to the complete report. This can be done with your reports or other professionals in your industry.
Tips, tutorials & how-tos
This content should make up the majority of your content strategy. It builds trust and shows your expertise. You should have lots of it! Videos, cards, and links to a blog post can all be created.
Ideas for tips, tutorials, and how-to Facebook posts
- Video post: Everything you need to know in one minute about [topic]
- Five-minute tutorial series
- One minute tip for the day
- How-to’s and product shortcuts
- Avoid these mistakes
Ideas for engaging Facebook posts about current events
Social media marketing for businesses is about sharing relevant content with your industry. However, you can still find ways to link news and events outside your industry with your niche.
Events around the world
Popular topics are a magnet for attention. However, they also show that you are on the same page as your audience and are well-informed about their needs.
engaging Facebook post ideas – logo design post example
These world events could inspire you to post engaging Facebook posts.
- Events such as the Superbowl, Olympics, and Masters are all sports events.
- International and national holidays like World Peace Day, International Beer Day, etc. You can find the complete list of social media holidays right here.
- Elections.
- Climate change, fighting cancer, and other causes.
Pop-culture events
Videos, blog articles, memes, and memes about pop culture are all subject to the same rules, mainly if you use hashtags. These posts can increase your reach, attract new followers, and engage your audience in discussion.
Topics from pop culture for Facebook posts
- Trends in Generations
- Social change
- Books, movies, songs
- Viral videos
- Famous figures
- Influencers
Holidays & occasions
Posts about holidays and special occasions should be an integral part of your Facebook content strategy. People love to celebrate. However, you can help spread joy and happiness by congratulating people on holidays or providing them with thematic content (e.g., blog posts, insightful stats cards, or videos).
Check out our holiday post ideas on Facebook!
- Guides to gift giving
- Announcements about your promotions and deals
- Posts of appreciation for customers
- Inspirational stories
- Simple customer greeting
- Advent calendar
engaging Facebook post ideas – Depositphotos advent calendar example
A Facebook campaign with Advent themes, such as the one below by Depositphotos, is an excellent way for customers to interact, increase sales, and attract new followers.
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