The average speed at which human mind can process images is just 13 milliseconds. This means you don’t have enough time to make that first amazing impression about a company! The pictures must match a potential customer’s attention span. It is important to understand that that first glance by customer on a product is often a deciding factor. Hence, companies should invest significantly in building an online store. The store and its products should catch the fancy of buyers.
One of the best ways to create an extraordinary store online and offline is to invest in product photography. Every ecommerce business should focus on having amazing pictures of their products.
If you are a product photographer, here are some tips to help you give the best pictures to your clients.
The Perfect Background
As a product photographer, it is important to focus on getting the right background. This will simplify the process of editing (an important part of post-production). It is recommended to use a white or light backdrop for this purpose. This will make it easier to clean the area by removing unwanted objects.
Prepare Shooting Table
This is important for shooting products. A plain solid color such as black or white is most suitable for taking pictures of products.
Use Proper Lighting
This is no brainer! If you succeed at setting up proper lighting, half the battle is won! Did you know a white background without proper light appears grey? You can choose from studio lighting and natural lighting to photograph products. Natural lighting is known to be the best, especially for edible items, clothing, and people, and clothing. The light is ideal for posting on social media too.
Shooting with natural lighting is best done early morning and late afternoon. The sun should not be harsh while shooting. When shooting indoors, use artificial lighting. Learning a few basics of studio setup and lighting will help you master the art.
Artificial lighting is easily available on Amazon and Google Shopping.
Sweep or Portrait Mode
This is perfect for emphasizing the product you wish to photograph. First you need to know if you would like to work on a white background or real-world background. You can use a sweep to capture a perfect crisp blemish white background.
You can buy sweep (a large bendable sheet of paper), from Amazon. The curve and bend of a sweep is completely invisible. Photographing product with a sweep will attract website visitor’s attention immediately.
Shoot Several Images
It is always recommended to shoot a variety of images. Professional photographers never stop at one photo for a product. Shoot several images for one product. This will help you to choose some of the best for the website. You can play with colors, light and angles.
Use a Tripod for Consistency
Shaky pictures can be really bad for your client’s website. Using a tripod will help you to get consistency in shoots. Investing in a high quality sturdy tripod will give you amazing results.
Get Rid of Clutter
You should focus on clearing all clutter near, around or on the shoot area. Image should not have too many elements in it. The primary goal of shoot is to sell the product. Maintain a clean background with one or two solid colors. If you are using patterns, go for subtle ones. Remove everything that is irrelevant or doesn’t add any value to the image. The product should be the centre of attention. You can bring out the product by experimenting with composition or using clever lighting.
If you are using studio shots, simply restrict the number of items to just the product. You can use just one or two props if needed! If it is lifestyle product photography, focus only on the model. The background should be devoid of any distractions. The minimalist style photography is the best way to go.
Reflection can be bad for product photography. New product photographers tend to make this mistake most often. Pay close attention to the way lighting reflects on the product. There are two options here. You can either use of the reflection by including it in the image or remove it completely.
Seasoned photographers suggest removing a reflection completely by shifting your position to a place where you can no longer capture the reflection. Another way is to remove it while editing post-processing. You can avoid reflection by placing a black foam board at the mirrored section when shooting reflective products.
To Sum Up
Following the above listed tips will help you to photograph products like a pro. Practicing is important. This will help you understand how things work in different situations. Keep getting inspired by famous photographers. Visit websites of some of your favorite photographers and look at their work. This will help you understand the art better.