Is mass text messaging a valuable marketing tool? Why would anyone choose bulk text message marketing when there are so many ways to communicate with your target audience?
Well, the answer is simple; Almost 90% of texts are read in the first three minutes. And since 45% of buyers click through, conversion rates are significantly higher than other forms of marketing. Sending useful and informative texts to the target audience and collecting them in the bot makes your consumers act, e.g. B. Register for campaigns and demos, make a purchase or leave a review.
However, the first thing you need to do to run an effective bulk SMS campaign is to get your customers’ phone number and give them the option to receive your bulk SMS, commonly known as SMS Preferences. Since SMS deployment and GDPR compliance in a bulk SMS campaign is a consent-based activity, the first question that comes to mind for a customer is “What does this mean for me? brought?” And therein lies your SMS subscription strategy. In the words of God the Father: ‘Make them an offer they can’t refuse.’ Give your leads something to entice them and encourage them to share their number with you so you can start a conversation with them via bulk text.
Here are six ways to get customers to sign up for your bulk SMS campaign.
Research shows that 60% of people prefer text messages to get coupons. The goal is to get as much engagement as possible by displaying your discount offers. For example, a large supermarket chain strategically placed this offer at the checkout: the result?
All of the store’s customers preferred the short message program during the campaign week. Yes it is true. The customer response to this simple campaign was almost 100%.
Social Media Ads
Prospects and customers who follow you on various social media sites (such as Facebook, Twitter, YouTube, LinkedIn and Pinterest) are more likely to join you because they are already interested in your product or service. This makes it easier to promote your SMS campaign and get SMS subscriptions on these platforms.
Just before summer vacation, a travel agency might want to post something like this on their social media accounts; This is likely to be useful in a bulk SMS campaign.
SMS marketing campaigns are a proven way to grow your favorite SMS subscriber lists. All you have to do is type a word or phrase from the bot’s number and they will enter the contest and win a prize. Below is an example of a competition organized by an educational institution offering vocational training courses. The competition was advertised on websites, brochures and posters.
This not only provided honest advice, but also led to an explosion of SMS subscriptions, which greatly expanded the student body of the institution. The text response also helped the institute compile a list of future messages that would be most relevant to each respondent.
SMS campaign registration forms
You can add an SMS opt-in box as well as a phone number capture to your website’s email opt-in form so that your prospects and customers can let you know their interests and desires. Also, make sure your bulk SMS campaign gives your audience a sense of uniqueness that they might not feel on any other channel.
Note: The term “special offers” encourages people to participate in your SMS campaign.
- Keywords for call to action via social media/email
Keywords are words you define in your messaging app to automatically add people to a specific list. For example, you can give the instruction “Send a text message OPTIN to 34321 to receive a text message with special offers and discounts”. This is where you should highlight the benefits of using the system, whether it’s access to promotions, VIP rewards, events or items not available to people on the list.
You can create offers and publish them on your website for SMS subscription campaigns, send your customers an invitation to participate by email or share them on your social media profiles. You can also add a call-to-action keyword to the sidebar at the end of a blog post, white paper, or video. There are many possibilities.
Another way to reach existing customers is to include a call to action in your newsletter. To include text messages, you can ask prospects to send a message or add an order form. You can add a sign-up form to this form where people can enter their mobile number when they are ready to receive text messages and comply with GDPR.
With a text message subscription, you can send useful tips to your customers. This strategy combines content marketing with SMS mass marketing.
For example, weekly tips for some healthcare providers might include: Content marketing sms is a strategy for providing important and useful information to your audience so they get to know, like, and trust you. It is a very effective way to acquire a list of valid SMS subscriptions or to develop an existing one. It’s much more valuable when your target understands the benefit because they’re more likely to prefer your SMS subscription over your competition.