1. Optimize your bio
Use those 150 characters to your advantage. followers on instagram Your Instagram bio tells your potential followers who and what you are.
- Include these words in your Instagram bio:
- A concise description of your work
- Your personality touches
Use it carefully. You can make your life easier by using link-in-bio tools like Start Page, which allow you to transform a single link into an entire list of links. CoolStays covers all aspects of an excellent Instagram bio. Include a branded hashtag. We encourage our followers to use #BufferLove whenever they discuss our products. The branded hashtag is added to the bio to tell people what hashtag they should include grabbing our attention. Anyone who taps on the hashtag will see posts by others who have used it. The Buffer includes our #BufferLove hashtag on our Instagram bio. There are many ways to determine the best times to post on Instagram for your followers. Instagram Insights can help you determine the best time to post. It is essential to consider the best times for your content to be most helpful. If people are tired, a post about a coffee shop might be more prevalent around 2 p.m. Track engagement by trying different posting times.
3. Post regularly
An average of four Instagram posts per week is what 14 industries found in a 2021 study. We recommend that you post at least one time per day. Instagram accounts that are consistent with posting daily will see better results. Tailwind research shows that Instagram users who post more often gain more followers if they post daily.
Consistency is key to Instagram’s algorithmic timeline. Instagram’s algorithm will show your posts at the top of your followers’ feeds if you share your posts regularly with good Engagement.Quality is more important than quantity, of course. Higher engagement rates don’t always mean you should post more often. Make sure you create content that resonates with your target audience. More information is available in section 9. Engage with your audience.
You can schedule Instagram posts to be posted consistently without needing to log in every day. To learn more about our top Instagram scheduling tools (paid and free), and to get scheduling tips, take a look at How to Schedule Instagram Posts to Save Time and Boost Engagement.
4. Find out how Instagram works
Many Instagram users panicked when changing from a chronological feed to a ranked timeline. Half as many followers have seen the average post since the switch. Don’t worry about how to beat Instagram’s algorithm. Instead, learn how to make the system work for you.
Six factors determine what will show up on a person’s timeline. These are timeliness, interest, relationship, frequency, and following.
Interest: Based on past activity, how much Instagram believes a person will enjoy the post
Timeliness: How recently was the post?
Relationship: A relationship is a relationship that a person has regularly
Frequency: How frequently a person uses Instagram
Follow: The posts from the accounts of a person who follow
Use: How long a person spends using Instagram
Instagram’s algorithm seeks to present the best content to each user. Although six factors might seem overwhelming, creating high-quality content is the best.
In How the Instagram Algorithm Worked in 2021: Everything you Need to Know, we detail each ranking factor. We guide how you can create content that addresses each aspect and tips and tricks on making the Instagram algorithm work for your benefit.
5. Try different types of content
Instagram is more than just photos. Instagram has added many new ways to share content over the years. Mixing different content types with your Instagram account is a great way to increase your followers. It allows you to connect with more people.
Remember that the algorithm considers interest and tries to show people the content they are most interested in. If one person comments and likes Instagram Reels more than any other post type, it’s likely that they will see more Reels on their Instagram feed. Conversely, someone who interacts with carousel posts more often will see more of this content type on their timeline.
Each content type has its advantages. The Reels, for instance, have an advantage because they are the most recent content type. Instagram also constantly updates its features. Reels was launched in 2020. The app moved the Reels button to the center of the menu bar, making them more extensive than the Explore page’s photo posts. The Explore page is visited by 200 million people every day, so that you can increase your reach. This additional visual real estate could make a huge difference.
6. Create unique content with your brand voice
People don’t follow businesses on social media to see their sales pitches. People follow you because they like your personality and the content that you create.
What works for one business may not work for your brand even if you are in the same industry. For example, juggling Daisies Hobby Farm and Such and Such Farm consider themselves unique farms. Juggling Daises is about funny stories, cute photos, and wholesome content.
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Consider what tone you would like to use. Funny? Informative? Playful? Cynical? What are you passionate about? Such and Such Farm is a firm believer in sustainable products, and many of their Instagram posts discuss their farming practices. What topics should you cover in your Instagram content? Your brand’s personality should be reflected in everything you post on your business account.
Juggling Daisies showcases its unique personality through its Instagram posts and its bio.
Your business account should be viewed as a person. You should create a persona for your account and establish branding guidelines to ensure consistency. Your brand’s colors, fonts, and tone should be included in your branding guidelines.
7. Create great captions
Captions allow you to give more context and details about the image or video you share. You can also use keywords in captions to help you rank higher in search results.
Instagram captions can exceed 2,200 characters. Not every caption has to be written like a blog post. You can experiment with different lengths. Some photos look great with a simple caption and a few emojis
While Instagram captions are getting longer, most brands don’t exceed the 2,200 character limit. The 2020 average is projected to have 405 characters. This is up from 142 in 2016.
Online Drea can use both long-form and short-form captions for Instagram.
When should you go long, and when should you keep it simple? There is no one-size-fits-all rule. It’s best to mix and match content types. These two posts are by Andrea Jones from Online Drea. The captions for the first post are brief, while the captions in the second post provide a more detailed explanation.
8. Use hashtags to research and learn
Although we’ve covered hashtags extensively on the blog, it seems they are just as important on Instagram as on any other social media platform. Instagram users aren’t suffering from hashtag fatigue as they don’t seem to need to use hashtags to expose their images to a targeted audience.
Find hashtags that appeal to your target audience first. Display Purposes and Auto Hash are free Instagram tools that help you identify relevant hashtags in your posts. Display Purposes is a free tool that allows you to enter a few words about the image, and it will suggest the best hashtags.
Use hashtags to increase your Instagram followers. Use hashtags to make your content searchable or filterable when people tap on the hashtag from another post. People can also follow their favorite hashtags to ensure that the top content using that hashtag appears in their Instagram timeline.
Instagram allows you to use up to 30 hashtags per posting, but you don’t need to add extras to reach 30. Track Maven recommends using nine hashtags to get maximum Engagement. You shouldn’t use the same nine hashtags repeatedly. Instead, it would help if you grouped your favorite hashtags by category to make it easy to add relevant hashtags for each post.
Buffer Hashtag manager allows you to create and save groups with hashtags. You can then choose from pre-saved hashtag groups and add hashtags for your Instagram posts.