When it comes to marketing, it’s important to conduct tests to see what works and what doesn’t. So when one of our clients requested we conduct some Professional SEO Services, we were excited to try something new. After running some tests on their site, however, we were surprised by these 5 results we didn’t expect. Now that we know these things about their site, we will be able to make an even better recommendation about how to move forward with their campaign. Here are the results:
5 Surprising SEO Test Results
1. Using ‘data-nosnippet’ to force Google to show custom Meta descriptions
Google doesn’t always include Meta descriptions in search results, even though most of us have added them to our pages. It all comes down to Google’s policy that Meta descriptions are rarely if ever useful or important. The only way around it is to implement a bit of code known as data-nosnippet to force Google to show custom meta descriptions, and then use short titles so they don’t end up truncated. Here are some real examples: It should work on any page on your site (so long as you implemented it correctly). In most cases, we recommend implementing data-nosnippet above every H1 tag on your website.
2. Increasing the Number of Related Article Links
When a search engine ranks your website, it factors in how many links are coming into your site and from where. A certain number of those links must be what is called unique—links that aren’t automated or coming from places like content farms. If you can get people to link to your site without having an affiliate program or asking them (people are more likely to link when they don’t feel like they’re being coerced), you could see some real gains in search engine rankings. It’s also helpful if those links come from other sites that are on your topic but not direct competitors–for example, a page about SEO written by someone at Moz might help you, but a post on another analytics company’s blog probably won’t.
3. Localizing product content on U.S. e-commerce website
According to a study by Internet Retailer, 96% of all online retail sales are from local merchants. While that might not be true for your brand, it’s important to optimize product descriptions for U.S. users so that local search engines can index and recognize them better. Localizing product content includes adding geo-specific terms such as Boston hotel to ensure that relevant search engines deliver your website as a top result when people search for it. To get started, use Google Trends or Alexa, which show you where people are searching from and what they’re looking for in specific regions.
4.Adding Prices to Title Tags:-
Turns out, titles with prices get 32% more clicks. Prices are eye-catching and will make your title stand out amongst other search results. If there’s a specific reason why your product is worth paying extra for, let users know by including that in your title. This could also be a great idea if you want to target people who are willing to pay more for certain features in a service or product. For example, a luxury hotel might include their price in the title tag of the web page they created about themselves because they want their visitors to know what they’re getting into before booking.
5. Adding keyword-Rich Alt Text
What does that mean? It means if you were to hover over an image with your mouse, what would it say? This title text is one of those nice touches that search engines like Google really look for. It’s not only a good opportunity to include some keywords, but also help provide a user experience. If people see descriptive text while they are browsing your website, they might click on it! According to Search Engine Watch, if you hover over an image without alt text on Facebook or Bing, they will automatically generate alt text based off of content surrounding that image.
Although Content Marketing Services are widely used by ecommerce sites, we learned that using it doesn’t necessarily drive more traffic to your site. Additionally, although many ecommerce websites are using QR codes to generate more business, they aren’t performing as well as expected—most users don’t have mobile devices capable of scanning them and some aren’t even compatible with iOS devices. Even if you do have a mobile device, there are three different types of QR codes in using today, meaning you need specific software to scan one code type versus another. So unless you know what type of QR code each company is using for their campaign and have a means to scan them (and make sure your device is compatible), it might be best not to bother.